Salesmarket is helping Norwegian company Haawal Engineering AS enter Estonia, Latvia and Lithuania and introduce its reusable mobile flood barriers to local decision-makers.
The challenge
Haawal’s mobile flood barriers are designed for municipalities, emergency services and other organisations that need fast, reusable protection against flooding. Public-sector sales cycles are long: technical evaluation is followed by budgeting, planning and often a formal procurement process.
When our cooperation began in April 2026, the immediate objective was therefore not a quick sale. The first priority was to identify the right organisations and decision-makers, introduce Haawal’s solution and build long-term sales opportunities across the Baltic markets.
How Salesmarket opened the markets
Estonia
We started by mapping potential customers and introducing the solution in Estonia. We organised online meetings followed by three in-person meetings in Tallinn, Tartu and Pärnu. These meetings allowed Haawal to present the product directly to local stakeholders and receive practical market feedback.
Latvia
After the initial work in Estonia, we expanded the project to Latvia. We mapped suitable public-sector organisations, carried out local outreach and secured a meeting with representatives of an important public-sector institution.
Lithuania
Market-entry work is currently continuing in Lithuania. We are identifying suitable organisations, building new relationships and preparing further product presentations. The project is ongoing, and the opportunities are developing in line with the long decision-making and procurement cycles typical of the public sector.
Results so far
- Haawal’s solution has been introduced in Estonia, Latvia and Lithuania.
- Online meetings and three in-person meetings took place in Tallinn, Tartu and Pärnu.
- In Latvia, the outreach led to a meeting with an important public-sector organisation.
- Active market development and relationship-building are continuing in Lithuania.
- Haawal has established visibility in its Baltic target markets and created a foundation for future procurement and sales opportunities.
“Working with SalesMarket was simple and effective – the perfect combination for getting our Haawal temporary flood barriers to new markets. Incredibly responsive and a pleasure to do business with.”
Øystein Blix Walderhaug, Haawal Engineering AS
Haawal Engineering AS
Haawal is a Norwegian company developing modular and reusable mobile flood barriers. The system is designed for municipalities, emergency services and businesses and can be deployed quickly without anchoring or heavy equipment. Explore Haawal’s flood protection solution.
Would you like to introduce your product or service in Estonia, Latvia or Lithuania? Salesmarket can identify the right target customers, reach decision-makers and build a practical market-entry process.